Welcome to Blue Avenue

Two established members of South Carolina’s marketing and advertising community bring their experience and energy together to Blue Avenue, an upscale marketing boutique.

Blue Avenue is Rhonda Rawl of Lexington and Colleen Coletta of Columbia. Rhonda is a strategic planning and marketing research specialist and Colleen is a seasoned creative and brand strategist.

Colleen Coletta

Colleen’s forte lies in building brands. Her contributing skills include creative concepting, graphic design, typography, photo and video directing and project management. Her passion for good design and a quality end product have proven her continued success in the industry.

With more than 20 years experience in the fields of graphic design, advertising and marketing, Colleen has experience working in advertising agencies, in-house design departments, graphic design firms and as an independent freelance designer.

Colleen graduated from Iowa State University with a Bachelor of Fine Arts in Graphic Design.

Rhonda Rawl

Rhonda has more than 20 years experience in providing strategic marketing services to healthcare groups, financial service firms and real estate development organizations.

Her extensive experience includes strategic marketing planning, research, identity development, branding, positioning, public relations, relationship management and special event management.

Rhonda has a Bachelor of Arts, Journalism & Mass Communications from the University of South Carolina.