After several years of working with economic and business development clients around the state, Blue Avenue has itself invested in the rebirth of downtown Columbia.

The strategic marketing firm has opened an office in the historic Arcade Building at 1332 Main St. in the heart of fast-reviving downtown Columbia.

“Some of our most successful clients – including SCBT, Parker Poe and JEDA – have been making their mark here for years. It’s great to be able to join them downtown while still serving a diverse list of thriving businesses and organizations around South Carolina,” said Rhonda Rawl, co-founder of Blue Avenue with Colleen Coletta.

“We’re downtown now, making it more convenient for the people we work with and more exciting for us to be in a setting – the beautiful historic Arcade Building – that is serving as a center point of the renaissance of our city’s original commercial and business neighborhood,” Coletta said.

Rawl is a strategic planning and marketing research specialist and Coletta is a creative and brand strategist. Each has more than 20 years of marketing, public relations and advertising experience.