Columbia Metropolitan Airport (CAE)
The Columbia Metropolitan Airport (CAE) is serviced by three major airlines with multiple daily flights to key cities in the US. In addition, the Airport has prime real estate co-joined with the terminal which is ideal for aerospace companies or businesses in need of access to a Foreign Trade Zone. Striving to help the airport attract more airlines, draw more businesses to the surrounding area, and to lure more passengers to use the airport, CAE hired Blue Avenue.
To reach these various audiences, Blue Avenue created a marketing sales kit, rolled out a robust photography campaign, and developed public service announcements to be aired within the airport featuring local celebrities highlighting the features and benefits of using their “hometown” airport.