South Carolina Bank and Trust (SCBT)
(now South State Bank)

At the time a statewide bank, South Carolina Bank and Trust (SCBT) hired our firm to rebrand their bank, as they were aiming for new market growth while also striving to expand their reach within existing markets.

Creating the We Believe in South Carolina campaign, our firm developed all marketing components of the campaign including television, print, photography, brochures, point-of-sale and employee correspondence.

A few short years later, their bank grew to become a regional bank in the Southeastern US and they called on Blue Avenue to execute the rollout of their new name and logo to over 2,200 employees coming from three states at a one-day event featuring Archie Manning at the Colonial Life Arena in Columbia, SC.

“Every Single Promise” Television Spot

“We Believe” Television Spot