Lexington Medical Center
A state-of-the-art regional hospital system, Lexington Medical Center is a 414-bed modern medical complex which anchors a vast, countywide network of more than 600 physicians, 60 medical practices, six community-based medical and urgent care centers, an occupational health center, the largest extended care facility in the Carolinas and an Alzheimer’s care center.
Needing a comprehensive system to promote their various women’s services, the hospital called on our firm to conceptualize, design and produce a series of literature. While staying true to the current corporate culture and identity of the hospital, we created a look that is both informative and unique to Women’s Services.
In addition, Lexington Medical Center has called on Blue Avenue on numerous occasions to work alongside their Lexington Oncology division and their numerous Physician Practices to develop various branding and advertising campaigns.