News

Blue Avenue Strategic Marketing Firm Goes Downtown

After several years of working with economic and business development clients around the state, Blue Avenue has itself invested in the rebirth of downtown Columbia.

The strategic marketing firm has opened an office in the historic Arcade Building at 1332 Main St. in the heart of fast-reviving downtown Columbia.

“Some of our most successful clients – including SCBT, Parker Poe and JEDA – have been making their mark here for years. It’s great to be able to join them downtown while still serving a diverse list of thriving businesses and organizations around South Carolina,” said Rhonda Rawl, co-founder of Blue Avenue with Colleen Coletta.

“We’re downtown now, making it more convenient for the people we work with and more exciting for us to be in a setting – the beautiful historic Arcade Building – that is serving as a center point of the renaissance of our city’s original commercial and business neighborhood,” Coletta said.

Rawl is a strategic planning and marketing research specialist and Coletta is a creative and brand strategist. Each has more than 20 years of marketing, public relations and advertising experience.

SCBT TV Ad Garners Silver ADDY Award

ba_addy_award

(L to R): Elizabeth Literati, SCBT, and Rhonda Rawl, Blue Avenue

By creating a series of messages that utilize stirring imagery and copy evoking a strong sense of regional placement and security, South Carolina Bank and Trust’s (SCBT) 2011 We Believe in South Carolina television campaign has garnered a Silver ADDY Award.

The Silver ADDY award was accepted by Rhonda Rawl at the 2011 ADDY Awards Gala on February 18 at 701 Whaley Street in Columbia. The ADDY Awards, presented by the American Advertising Federation of the Midlands (AAF), annually recognize the pinnacle of creative talent in the Midlands advertising/public relations and marketing field. The We Believe in South Carolina campaign edged out works in a field composed of over 125 other creative entries and took the Silver Award in the category of National TV Campaign. All entries were judged on January 6 by three independent judges, who are presidents of their own agencies in Chicago (Ill.), St. Petersburg (Fla.) and Lexington (Ky).

We Believe in South Carolina is a campaign of regionally produced commercials effectively illustrating SCBT’s seventy-five year commitment to fulfilling promises to businesses, families and communities across South Carolina. The series uses striking images from unique and recognizable locations across the state with copy positioning SCBT as a trustworthy homegrown financial resource.

Rawl is partnered with Colleen Coletta in the upscale marketing boutique Blue Avenue, a strategic marketing resource specializing in creative options for banking, real estate, healthcare and economic development companies. Rawl is a strategic planning and marketing research specialist and Coletta is a seasoned creative and brand strategist.

Blue Avenue specializes in economic development, an area in which partners Rawl and Coletta have worked extensively. Under this niche of economic development, over the past 10 years they have served financial institutions, healthcare organizations, law and accounting firms, manufacturers, faith-based organizations and non-profit associations.

Introducing Blue Avenue

Two established members of South Carolina’s marketing and advertising community bring their experience and energy together to form Blue Avenue, an upscale marketing boutique.

Blue Avenue is Rhonda Rawl of Lexington and Colleen Coletta of Columbia. Rawl is a strategic planning and marketing research specialist and Coletta is a seasoned creative and brand strategist.

Blue Avenue will specialize in economic development, an area in which Coletta and Rawl have worked extensively. Under this niche of economic development, they have served financial institutions, healthcare organizations, law and accounting firms, manufacturers, faith­-based organizations and non-­profit associations.

Their work encompasses initial concept meetings through final design and production. Rawl and Coletta have worked together and on their own for more than 10 years, Rawl as Stratagem Marketing LLC and Coletta as Design Studio C.

They’ve compiled a client list of more than 50 organizations, including the University of South Carolina, Columbia International University, Lexington County Economic Development, Lexington Medical Center, S.C. Jobs-­‐Economic Development Authority (JEDA), Columbia Metropolitan Airport, Business Development Corporation (BDC), Hampton Lake in Bluffton, EC&M in St. Matthews, Hammond School, Eat Smart Move More SC, South Carolina Bank and Trust (SCBT), Woodcreek Farms and Trump Charlotte.

“Our focus has and will continue to be on economic development, as many of our clients directly and indirectly impact the local and statewide economy in which they market,” Rawl said.

“Rhonda and I have worked together for more than a decade and it’s exciting to make our business partnership official,” Coletta said. “In today’s multi­-channel, multi­-media marketplace, creative ideas are more important than ever to every organization’s success. We can help.”