Blue Avenue Strategic Marketing Firm Goes Downtown

After several years of working with economic and business development clients around the state, Blue Avenue has itself invested in the rebirth of downtown Columbia. The strategic marketing firm has opened an office in the historic Arcade Building at 1332 Main St. in...

SCBT TV Ad Garners Silver ADDY Award

By creating a series of messages that utilize stirring imagery and copy evoking a strong sense of regional placement and security, South Carolina Bank and Trust’s (SCBT) 2011 We Believe in South Carolina television campaign has garnered a Silver ADDY Award. The Silver...

Introducing Blue Avenue

Two established members of South Carolina’s marketing and advertising community bring their experience and energy together to form Blue Avenue, an upscale marketing boutique. Blue Avenue is Rhonda Rawl of Lexington and Colleen Coletta of Columbia. Rawl is a strategic...